Range of illustrated characters
created for Whaoo! snacks

Design credited to Popp Studio

Whaoo! is a playful snack brand, with a core range of chocolate filled crêpes at its heart. I was asked by Popp Studio to create an illustration style for their brand refresh, which needed to feel both modern and vibrant, and have a new, energised attitude to appeal to its key audience of 5-12 year olds.

All centred around this loveably cool main character called Gerard the Giraffe, he, along with his unique bunch of superhero friends, playfully interact together in this bold and graphic brand world. The style is simple and colourful, with an overall friendly vibe that brings a smile to your face!