Hero illustration for Purely Organic Eggs

Design credited to Honey Creative

Purely Organic Eggs is a small-scale brand that has a genuine care and passion for nature at its heart. They truly champion biodiversity and have a commitment to helping wildlife of all types flourish – from the birds and bees, to the wild flowers and mighty oaks of the future.

With ‘Nature at our Heart’ as the brand’s new core strategy, I was commissioned by Honey Creative to create a hero illustration that really showcases the great lives the hens live. Simple but playful, with a wholesome feel, my illustration is full of little discoverables and really celebrates nature! From this hero image, Honey could then handpick elements to build all the packaging design, website layout and in-store communication. Their new design has definitely made a big splash in store, with the bold green boxes and colourful designs standing out in a sea of beige and brown!