Illustrated range of premium soups for the Dutch online supermarket Picnic.

Images credited to Big Fish London.

Whilst freelancing for the lovely guys at Big Fish London, I was given the amazing opportunity to redesign and illustrate a premium range of soups for their Dutch online supermarket client Picnic.

Based in the Netherlands, Picnic has a unique approach to supermarket shopping. Without any physical stores, utilising an app-only approach with a user-centric philosophy, they have created a brand that makes grocery shopping quick, simple, and fun for their customers. And when you remove that need to ‘sell on shelf’, packaging can suddenly be purely ‘beautiful’ - something people are happy to have out on display in their homes.

My inspiration for these soups came from café menu chalkboards and the characterful illustrations and beautiful typography they often display. My illustrations were hand drawn in Procreate and were all designed to work around a beautifully photographed central product shot.

There are 3 tasty flavours -
Creamy Organic Soup with Broccoli and Courgettes
Indian Style Spiced Lentil Soup with Vegetables
Thai Style Pumpkin Soup with Coconut